This pressbook is as big as Tex Ritter's hat, when unfolded to show the centerfold, all of 24 inches by 18 inches. The page color, except for the centerfold, is a bit eye-popping, but lots of showmanship can be found, especially around the songs. The singing cowboy was pretty big early on in Westerns, giving way to the more gritty realism (or outlandishness) of the American and Italian films that followed, beyond the 1930s and 1940s strumming cowpokes.
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