Evil scientist. Weird-looking robot. Annoyed mummy. I'm all in. the Azteca lobby cards are simply beautiful, with vivid colors (though usually by accident, I think), an actual photo pasted to the card, and a nifty awkward balance between illustration, font, and scene to sell the movie to theater audiences. These smaller (11 inches by 14 inches) cards were distributed by Azteca Film Inc. for Spanish-language theaters in the United States. Typical Mexican lobby cards varied in sizes, with 12.5 inches by 16 inches a common one. See more cards at this Dangerous Minds article, and at Collectors Weekly.
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