In the 1960s and 1970s there was a fascination with shockumentaries: among them are Mondo Cane (1962), Africa, Blood and Guts (1970), Brutes and Savages (1977), Mondo Balordo (1968) , and Kwaheri: Vanishing Africa (1964). Of course, now you can just watch stuff like this on YouTube. This pressbook is quite impressive. From enticing poster art to using classified ads, balloons, post cards, and diverse "tie-ups" (product tie-ins) with Mobil Oil, Volkswagon, and Chevrolet, this pressbook provides the mojo to sell, sell, sell, this movie.
Comments
You can follow this conversation by subscribing to the comment feed for this post.