What I love about this large-format, foldout, double bill movie pressbook for Hammer's Dracula, Prince of Darkness and The Plague of the Zombies are the promotional giveaways offered: vampire fangs for boys and zombie eyes (the old x-ray eyeglasses doing double duty here) for girls.
Cool gimmicks, but sexist in the wording: note how boys get to "fight back...bite back" with Dracula's fangs, and the girls get to "defend" themselves "with zombie eyes." Of course, if you choose to think about it all a tad deeper, you'd eventually puzzle over how zombie eyes could defend against vampire fangs. Any suggestions?