From Zombos' Closet

Movie Pressbook: Moon Zero Two (1969) Part 2

See Part 1

In Part 2 of our coverage on  the Moon Zero Two pressbook, the last 7 pages include more publicity and promotion ideas including Revell model kits, color-in drawings for newspapers, luggage for that moon trip (yes, product placement was done in the 1960s, too!), ice cream tie-ins (called tie-ups, here; those Brits are so into bondage), and finally, as if it were an afterthought, the poster blocks page. The marketing for this movie was extensive, judging by this pressbook. Very impressive, really. (Note: the pages do not appear in the order printed.)

 

 

 

 

 

 

 

 

Movie Pressbook: Moon Zero Two (1969) Part 1

This 12 page pressbook from Warner-Pathe Distributors, Ltd. covers all the bases: kiddie audiences, it's in here; astronaut pens, and moon-buggy rentals, it's in here; gogo-booted females baring skin for the guys, it's in here; future fashions that remind you of Gerry Anderson, it's in here, too. All of this courtesy of Hammer Studios. I have to split this into two posts because it's so overwhelming. And man, I'd take on James Bond for that fold display artwork. Wouldn't you?

 

 

 

 

 

See Part Two of the Moon Zero Two pressbook.

Double Bill Pressbook: Blood Suckers and Blood Thirst

The "exploitation aid"mentioned in this bi-folded, one sheet pressbook is a keeper; the movies, not so much.

 

 

 

 

Double Bill Pressbook: The Brain That Wouldn't Die and Invasion of the Star Creatures

I left out a few pages of poster admats. These American International pressbooks usually run around 11" x 14," and have pull-out pages to highlight the various sized posters for each movie. The Brain That Wouldn't Die was another B-movie staple seen on television during the 1960s and 1970s horror hosted and hostless shows.

 

 

 

 

 

 

 

Movie Pressbook: Man Beast (1956)

The "SEE:" promotional gimmick is in high swing on this movie.They missed the SEE: A poorly dressed barefoot woman with an open blouse daring to take on the icy snow . Maybe she thought the Man Beast was a wool blanket. 

 

 

 

 

 

Double Bill Pressbook: The Brain From Planet Arous and Teenage Monster

The Howco International Campaign Kits are wonderful examples of high class print marketing for low class movies (hey, I still love them). These folder-styled pressbooks, around 11" x 17" in format, are colorful and simple, but the paper quality is high and the impression of the overall presentation is impeccable, especially when you consider  they were targeted to drive-in venues. The main attraction's marketing sheets--poster admats and publicity information--were placed in the left side pocket, and the second attraction's sheets were situated on the right. 

(And...The Brain From Planet Arous is one of my guilty pleasures, especially because of John Agar. For me he epitomized the 1950s and 1960s B-move wave of science-horror.)

 

 

 

 

 

Movie Pressbook: Carrie (1976)

 

 

 

 

 

 

 

Double Bill Pressbook: The Wasp Woman and Beast From Haunted Cave

 

 

 

 

 

 

Movie Pressbook: They Call Her One Eye (1973)

And I bet you thought Hobo With a Shotgun was da bomb. Dig the nifty eye patch giveaways. They're quite a fashion statement. The tagline is quite an exploitative movie-type statement, too. Kill Bill, make room for One Eye!

 

 

 

 

 

 

 

Movie Pressbook: Grave of the Vampire (1972)

A quintessential 1970s horror movie...not saying it's good or bad, just quintessential.

 

 

 

 

Double Bill Pressbook: The Haunted Strangler and Fiend Without A Face

Here's the double bill pressbook for The Haunted Strangler and Fiend Without A Face. The lip-biting Boris Karloff photo is priceless. I left out some of the pages as they contained assorted poster sizes for ordering. This oversized pressbook is approximately 12" x 17".  (To make reading easier, some of these pages will open in the same window, where you can click on them to enlarge. Use your browser's back button to return to the main post.)

Double Bill Herald: The Haunted Strangler and Fiend Without A Face

This is the herald giveaway for the double bill of The Haunted Strangler and Fiend Without a Face. For $5.25 per 1000, the theater could hand these out as free promotional items for this double bill to patrons. Of particular note is how women in distress (and undress) figure prominently in the advertising. I suppose these two big shockers weren't enough to bring in the rubes, so a little cheesecake was served. The movies, I mean.