From Zombos' Closet

The Care and Handling of Psycho (1960)

The Care and Handling of Psycho was a supplement to the regular pressbook. In this guide we can see how much William Castle's impresario and huckster driven movie promotion was embraced by Alfred Hitchcock, who also had a natural and unabashed gift for playing up the terror with his dry humor and physical presence.

Comic book reader version:  Download Care and Handling of Psycho

Psycho (1960) Theater Herald

Here's the  theater herald for Psycho, a giveaway for patrons that gives the theater's address and  promotion for the movie (such as times and dates). Note how Alfred Hitchcock easily immerses himself into the William Castle kindly-huckster persona.

The Day the Earth Stood Still (1951) Pressbook

One of the more impressive classic movie pressbooks in my collection is The Day the Earth Stood Still. Large format, 24 pages, and with a newspaper-styled herald attached. A great pressbook for a great movie. Enjoy.

Comic book reader version:  Download Day the Earth Stood Still Pressbook

The Three Stooges In Orbit (1962) Pressbook

Making comparatively little money during the original run of their highly popular Columbia short subject movies, the rebirth of the Three Stooges was ignited after their movies played on televisions across the country starting in 1959. Even Zacherley, the Cool Ghoul, hosted The Three Stooges Show for a short time.  The comedic trio still didn't get any money from the television airing of their 190 short movies, but their renewed popularity brought new movie deals and projects for a time, until Larry Fine and Moe Howard passed away in 1975.

The Amazing Colossal Man (1957), The Cat Girl Double Bill Pressbook

I love the folder-type double bill pressbooks with separate inserts for each movie (or campaign manuals as they were called, too). Here's one from American International Pictures touting a double bill of The Amazing Colossal Man and The Cat Girl. I have The Cat Girl waiting for me--on my DVR--courtesy of TCM. I don't think I ever caught that one. But who hasn't seen The Amazing Colossal Man?

Day the World Ended (1955), The Phantom From 10,000 Leagues Double Shock Show!

Roger Corman directed fourth movie, Day the World Ended, starred Richard Denning, Paul Birch, and Marty the Mutated Monster courtesy of Paul Blaisdell. Double billed with The Phantom From 10,000 Leagues, the pair made a tidy profit. It was the first double feature offering by American Releasing Corporation, later known by horror fans as American International Pictures. Day is the better of the two movies.

Comic book reader version:  Download Day the World Ended Double Bill

Satan's Satellites, Missile Monsters Double Bill Pressbook

The costumes worn by the aliens always fascinated me. And flying around in those spaceships wouldn't be too shabby, either.

Comic book reader version:  Download Satan's Satellites and Missile Monsters Pressbook

The Bat (1959) Movie Pressbook

According to the Wikipedia article on The Bat, with Vincent Price and Agnes Moorehead, the movie was released on a double bill with Hammer's The Mummy. I wouldn't mind a midnight showing of this double bill. Hell, I'd watch Price in anything.

ComicRack and YakReader version: Download The Bat Pressbook

Duel of the Titans (1961) Movie Herald

Growing up, I wanted to look like Steve Reeves. Then I wanted to look like Gordon Scott. Then I gave up and just enjoyed watching their movies. You can, too (either looking like them or watching their peplum movies ;) Either would have made a superb Superman with muscle not built into their rubber suits.

A Bucket of Blood (1959) Pressbook

Here's a good pick for your Halloween movie viewing. Note the humorous angle over-played in this pressbook to promote the movie. Comic book reader version:  Download Bucket of Blood Pressbook

Loves Slaves of the Amazon (1957) Theater Herald

This theater herald is for Love Slaves of the Amazon. I bet you didn't know Curt Siodmak did more than just write The Wolf Man. 

 

Tarzan's New York Adventure (1942) Pressbook Exhibitor Aid

Lots of great ballyhoo in these pages for Tarzan's New York Adventure. Cheeta gets his spotlight and the coloring contest page has a lot to offer. And just in case you theater owners have trouble getting the girls in to see Tarzan, just "set femininity to searching for Tarzan's mate" by hiring a girl dressed up as Jane to look lost in the theater lobby. Of course, the skimpier the dress up, well, that would bring in the guys, too. Comic reader version:  Download Tarzan New York Adventure Publicity