At 32 pages, this 12.25 x 15 inches pressbook for The Lost Weekend, directed by Billy Wilder, is quite a promotional statement. This is one of the first movies to use the theremin, which would become a notable musical accompaniment to science fiction movies of the 1950s. Wikipedia notes the movie toned out the homosexual overtones in the book.
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Treasure of Gen. Yamashita is based on the legend of the treasure supposedly stolen during World War II and hidden in the Philippines.
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I picked up this pressbook because it is Paramount's first 3D movie. Unfortunately, someone actually cut out some of the ad mats to use them. Go figure! But it's a hefty pressbook for a period costume romance drama, nonetheless. From a period in movie history when the 3D process was a novelty; now it's just an excuse to charge higher ticket prices. On another note, this pressbook is appropriate for Valentine's Day. So let the kissing begin.
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Punk-hoodlums cause mayhem with hot rods and more punk hoodlums turn to kidnapping. Quite a 1950s drive-in's worth of teen angst and misbehavior.
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Double Bill Pressbook" »
I've not seen this movie on TCM yet, but the pressbook is stylish and, with the use of the black and yellow on the cover, striking. Along with the illustration it hints at criminal activity, romance, and danger. I'm not sure how Hollywood Bread ties into the movie promotion, but of course there are cigarettes, rain coat, and wrist watches, too. And fine dishware and furniture. All for a crime noir. With Gary Merrill, Barbara Stanwyck, and George Sanders, you can't go wrong.
Comic reader version: Download Witness to Murder Pressbook
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Red Ryder, appearing in the comic strip running from 1938 to 1965, was a merchandising juggernaut. This pressbook for Eagle-Lion Film's The Fighting Redhead makes sure exhibitors knew that. On another note, here's an interesting article on Red Ryder's movie saddle.
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The New York Times may have not liked "99 River Street" when it first hit the screens, but John Payne goes against type to deliver a taxi driver caught up to his fare box in murder, two-timing marriage, and pugilistic longings. Thanks to TCM for bringing this little indie gem back into the light. Like William Powell, Payne makes a good heavy when the going gets tough. You can't sing all the time; and, after Miracle on 34th Street, it's nice seeing Payne not being so nice for a change.
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Here's a hippy hippy shake for the new year, the movie herald for The Cool Ones. The artwork looks familiar. Jack Davis?
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I'm not sure how singing and cowboys became a thing for movie fans, but here's Tex Ritter's Sing, Cowboy, Sing. Also, it was always important for a cowboy to have a special horse, and here it's White Flash. Of course, Gene Autry's Rudolph, the Red-Nosed Reindeer topped the charts in 1949, so there's something to singing cowboys for sure.
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A lost silver mine, a cowgirl in need, and a gang of ruthless outlaws. Buddy Ebsen provides the comic relief. Saddle up pardner and let's getting riding!
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Another Monogram Pictures distribution, Rock River Renegades stars Ray Corrigan, who performed many ape costume roles through the 1930s and 1940s. He also played the creature stowaway in It! The Terror from Beyond Space.
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Humphrey Bogart tackles lies, criminal activity, and a struggling newspaper in Deadline-U.S.A. At least he didn't have to deal with the effects of the Internet and 24/7 newsy views dumping. Here's the hard-hitting 16-page pressbook.
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