The Ad Pad supplement usually came with the movie’s pressbook. It contained the print adverts for the movie that could be used in newspapers. Newspaper advertising was king before the internet took over movie promotion. Each ad pad contained a range of sizes and alternative poster art and wording to promote the movie. The theater manager would place an order for the flong that matched the advert they wanted to use. Once they had it in hand, it went to the newspaper to print the advert from it.
What makes this ad pad special is the Final Billing Requirements on page 9. The table gives a rare insight into the legal aspects of displaying cast and production credits after contracts are signed. It Came From Hollywood is not only an AIP fan, but they love Disney too and were kind enough to supply these images.
