Here’s the 1978 re-release pressbook for The Love Bug from It Came From Hollywood. Paul at ICFH writes “Disney for the win, again! Nothing is more satisfying in the annals of movie marketing and showmanship than a Disney Pressbook. It features Fabric-backed Ad Pad pages and a pressbook filled to the brim with every possible angle of showmanship, along with yet another fantastic full-page coloring contest sheet.”
I agree. The Disney pressbooks are always jam-packed with promotion and commercial tie-ins, making them a fun read. (ZC Note: I’ll post the Ad Pad separately.)
