Extend your arm and open your hand, and imagine this tabloid-sized herald being distributed in theaters to promote the movie and you are about to take one. Now we have popcorn and drink container promos to hype today’s movies. Yes, I do collect them too! I was bummed to not get the Beetlejuice shrunken head drink container (sold out), but I still enjoyed the movie. But these paper heralds were free and, frankly, awesome. Now, that is. I’m sure no one back then was thinking about posterity and collecting such giveaway fare with an eye toward the future.
