Here’s another great pressbook courtesy of Joe Dante and Charlie Largent (Trailers From Hell). This file copy of Raiders of Ghost City pressbook contains a typed, on onion paper, breakdown of the cost for 6000 pressbooks. It rounds to 20 cents per book, with printing and artwork costing the most. Presumably the cost of producing the pressbooks was offset by the sales of promotional material (see the ad mats and showmanship pages) for the theaters promoting the serial.
ComicRack reader version: Download Raiders of Ghost City Pressbook
Raid more pressbooks from Zombos’ Closet.