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D.O.A (1949) Pressbook

One of my favorite film noirs, D.O.A is a bit sappy in the romantic dialog department but the movie still packs a wallop. Edmond O'Brien is perfect as Frank Bigelow, a guy torn between settling down with a great gal who adores him and his urge to sow some wild oats. Unfortunately for him, it gets complicated and the clock starts ticking. You want hard-boiled film noir? This is one of the classics. 

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Escape from New York (1981) Pressbook

Snake Plissken didn't let a wall stop him. I saw Escape from New York in a theater in 1981. And not a multiplex theater either, but just one big screen. That's how a movie like this should be seen. Popcorn optional.

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Torture Garden (1967) Pressbook

Peter Cushing and Christopher Lee should have both appeared in this movie, but the American studio backing it wanted American names. A pity, as Jack Palance is out of place here. His performance is oddly delivered (but energetic). This Amicus portmanteau entry is still a lot of creepy with Burgess Meredith stealing the spotlight. The Fright Seeds gimmick is priceless.

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The Lone Ranger and
The Lost City of Gold (1958) Pressbook

An incredible amount of merchandising went into promoting the Lone Ranger, even before he hit the theaters. With television episodes, comics, books, radio, toys, and General Mills and American Bakeries food products already gobbled up by kids daily, a movie would be easy to promote. Hi-Yo, Silver! indeed.

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Gigantis (Godzilla Raids Again) Pressbook

With a tagline like "They'll roast anybody in their path!" you can't go wrong. Here's the pressbook for Godzilla Raids Again (1955), also titled Gigantis the Fire Monster for the English dubbed (and edited) release in 1959. It was shown in a double bill with Teenagers from Outer Space or Rodan. I would have preferred seeing it with Rodan, but I admit to a fondness for Teenagers. The poster art figures prominently in the promotion, but there's a coloring contest mat and a TV trailer to "move audiences from their living-room chairs to the seats of your theatre."

In a first for really, really, really going the extra mile for promoting a movie, the exploitation page takes the grand prize for stellar idea: "local armory might be willing to lend you a sub-machine gun, bazooka, flame thrower and grenade rifle, like weapons used in the picture. Strap them on lobby board or behind a roped-off area and explain that 'These weapons are no match for Gigantis."

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