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Neutron Mexican Lobby Card

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Here's the Mexican lobby card for Neutron contra los Asesinos del Karate (1964). At first glance it looks like a simple layout, but look deeper. The inset scene and text are given dynamism by being slanted short of the diagonal, allowing the proscenium illustration to show the story's key themes. Notice the careful balance of the woman at bottom left, perfectly positioned along the slanting text and scene, as she looks to left and upward, while Neutron looks toward left (ostensibly towards her).

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Freaks (1932) Re-Release Pressbook

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Tod Browning’s Freaks remains still freaky after all these years. Here’s the 1949 re-release pressbook. I’m surprised the studio had enough gumption to make audiences again squirm in their seats with another showing. This movie works its black magic by turning the monstrous, like a reflection in a mirror, back to the viewers. Browning made us uncomfortable because of our limitations, not those of the circus performers considered freaks because of their physical differences. A truly amazing movie, whose awkwardness from silent movie conventions and melodramatic performances only heightens its unnerving effect one feels after watching it.

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Quasimodo’s Monster Magazine
Issue 4, 1975

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In Quasimodo’s Monster Magazine issue 4 you have a whopping 100 pages of monster goodness. Roger Corman, Lon Chaney, Jr., Space 1999, classic horrors, Doug McClure and The Land That Time Forgot, and enough bloody merchandise to scream about–oodles of monsterkid goodness. You can find more of the Quasimodo issues in my magazine morgue too!

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Island at the Top of the World (1974) Pressbook

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A lost viking civilization in the Arctic provides the theme for this fantasy film with David Hartman. Winnie the Pooh and Tigger Too was the other part of the double bill theater showing. Some critics at the time liked Winnie and Tigger more than Hartman. Island’s pressbook, as usual, throws everything into promotion. Did you know that toothsome means attractive? Agneta Eckemyr is described as “toothsome enough to make a mummy drool.” As usual with many pressbooks, female actors were often treated as mostly eye-candy fluff and glamour objects.

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The Strawberry Roan (1948) Pressbook

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Gene Autry sets his mind to tame a wild horse after it throws a boy and paralyzes him. Autry sings inbetween the taming and the Western drama. This is Pat Buttram’s first movie, although he’s probably more remembered for the Green Acres sitcom with Eddie Albert and Eva Gabor.

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Tron (1982) Pressbook

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A Disney pressbook is always a tutorial on what movie promotion was all about in the decades before the internet and social media news. Disney, especially, went all out for tie-ins. This Tron pressbook is no exception when it comes to those tie-ins and promotions. There is also an interesting vibe in the articles regarding computer imagery: it’s so 1980s. ” The computer plays a major role in Tron, and, indeed, is playing a greater and greater role in our everyday lives. The use of the computer by the average person, while not yet commonplace, is growing phenomenally, and you should capitalize on this new interest…” For those of you who grew up during the birth of the home computer age, this pressbook provides a lot of nostalgia too.

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The House of Hammer Issue 17, 1978

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The highlight for this issue 17 of The House of Hammer (volume 2, number 5) is the Vampire Circus comic, followed by Van Helsing’s Carnival of Fear. Dangerous children and Castle of the Living Dead add the movie-related info, along with Fairgrounds of Horror and Media Macabre. The artwork by Brian Holland and Goudenzi is splendid.

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The Charge at Feather River (1953) Pressbook

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This is the movie that introduced the name for the Wilhelm Scream. Used in countless movies and television shows since Distant Drums (1951), including Star Wars, and Indiana Jones, you’ll recognize it immediately when you hear it. It’s like that solitary wolf-baying you hear in The Munsters and countless other movies and television series, one sound effect used over and over again; though, I’m not sure if that wolf howling has a specific name attached to it. In this movie the Private Wilhelm character gets an arrow in his leg and screams (well, sound effect added, of course) the Wilhelm Scream.

Other interesting things to note about this movie were the use of a View Master display to sell the 3D effect, and the cheesecake (and beefcake) used in promotion. The 3D color-in mat was creative, and the feather headband theater giveaway provided something for the matinee, drop the kids off at the theater, audiences.

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