Five movie gimmicks to pack the seats, for your edification pleasure. Lobby cards from Professor Kinema’s files.
Percepto and The Tingler
“Percepto! was a gimmick where William Castle attached electrical “buzzers” to the underside of several seats in movie theaters where The Tingler was scheduled to be screened. The buzzers were small surplus vibrators left over from World War II. The cost of this equipment added $250,000 to the film’s budget. It was predominantly used in the larger theaters. During the climax of the film, The Tingler was depicted escaping into a generic movie theater. On screen the projected film appeared to break as the silhouette of the tingler moved across the projection beam. The film went black, all lights in the auditorium (except fire exit signs) were turned off, and Vincent Price’s voice warned the audience “The Tingler is loose in THIS theater! Scream! Scream for your lives!” This cued the theatre projectionist to activate the buzzers and give several audience members an unexpected jolt.” (from Wikipedia)
Psychorama and My World Dies Screaming
“In 1958, a film called My World Dies Screaming (later retitled Terror in the Haunted House) marked Hollywood’s first attempt to make use of this technique. At different points in this film, a skull is flashed to inspire terror, a snake to inspire hate, two hearts to inspire love, and large letters spelling out “blood” to create fear. The following year, 1959, saw another film produced using this same format, titled A Date with Death. Both movies starred Gerald Mohr. ” (from Wikipedia)
The Screaming Skull and Free Burial Services
“The Screaming Skull begins with a voiceover explaining that the film is so frightening it may kill members of the audience, and that American International Pictures is prepared to pay for any burial services and funeral costs. During the voiceover, the camera pans inside an empty casket containing a note that reads “Reserved for you” “. (from Wikipedia)
Hynovista and Horrors of the Black Museum
“In the opening prologue [of Horrors of the Black Museum], a “real hypnotist” actually hypnotizes the audience, giving them “hypnovision”, so that they will fully experience every thrilling moment of the film: see the vat of death!; feel the icy hands!; see the binocular murder!; and feel the tightening noose! Hypnovista was used only once – apparently not enough qualified hypnotists to go around for future film releases.” (from the Script Lab)
Cannibal Girls and the Warning Bell
“It is about three young women being led by a Reverend who preaches cannibalism. The story gives off an urban legend feel, and was made as a spoof of traditional horror films. This cult movie is known for the ‘warning bell’ gimmick, which rang in theatres to warn the more squeamish members of the audience for impending gory scenes.” (from Wikipedia)