from Professor Kinema
The recent release of Spy Kids: All the Time in the World in 4D (the entire film's title) harks back to the days of the bogus promotional gimmicks. This is all presented in 'Aroma-Scope.' A check of the film's official web page doesn't give an explaination as to what 'Aroma-Scope' can be. Maybe the alleged 4th dimension contains a variety of aromas? We're also informed that, via the film's posters, 'the 4th dimension is free!'
Here are a few other 'technical innovation' favs that come to mind:
Encino Man (1992) – was promoted, in print, as 'A Chillin' New Comedy in Full Neandervision.'
Blood Sucking Freaks (aka The Incredible Torture Show) (1978) – was filmed in 'Ghoul-O-Vision.'
Swingtail (1969) – was in 3D and 'Cosmovision.'
The Incredibly Strange Creatures Who Stopped Living and Became Mixed-Up Zombies!!? (1964) — was filmed in 'Bloody-Vision,' and 'Hallucinogenic Hypnovision.' The latter was a spinning black wheel with a white spiral on it. It appears when Madame Estrella hypnotizes her victims. On posters it was hyped as presented in 'TerrorRama.'
The Hypnotic Eye (1960) — patrons were given Hypnotic Eye Balloons to enable them to enjoy the thrills of 'HypnoMagic.'
Orgy of the Dead (1965) – was 'in Gorgeous and Shocking Astravision and Sexicolor.'
X, the Man With X-Ray Eyes (1963) – was in SpectaRama.'
House on Bare Mountain (1962) – was in 'Rawcolor and Sinscope.'
Konga (1961) — was in 'Spectamation.'
Horrors of the Black Museum (1959) – was in 'HypnoVista (You Can't Resist It!).'
The Angry Red Planet (1959) — was in 'Cinemagic.'
The Smallest Show on Earth (1957) – was in 'Upside-Down Scope.'
The Case of the Mukkinese Battle Horn (1956) – was filmed in 'Schizophrenoscope.'
And the ultimate (or minimalist) technique hype:
(The Adventures of) Rat Pfink a(nd) Boo Boo (1966) — was filmed in 'Regularscope Black & White.'