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Pressbooks (Non-Horror)

T-Men (1947) Pressbook

At an astounding 32 pages, this T-Men pressbook is a novel's worth of promotion. Striking use of red ink, thriller poster art, and enough publicity articles to choke a theater manager. The tie-ups are plentiful too, from Albolene Face Cream, Ritz Electric Broiler, Emerson Radio, and a T-Men kiddie button kutout. I mean, who uses the word kiddie anymore?

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Outcast of the Islands (1951) Pressbook

Dramatic poster art for Outcast of the Islands drew my attention to this pressbook. Looking at it, I find it interesting how some movies played up the exotic woman (here it's Kerima) in the tropical/jungle milieu, until the 1950s, in the horror and adventure genres; one of all image, no substance. Now, of course, there were the femme fatales in noir, and the standout movie starlets, but they stood apart from the pretty-cardboard women with an air of tropical mystery and vexing perfection like Kerima, Acquanetta, and Kathleen Burke (Panther Woman in Island of Lost Souls). Noteworthy in this pressbook is the use of the "MASS audiences and CLASS audiences are flocking to see…" promotion line. I don't recall seeing another blatant (although, let's face it, an inherent presumption for any movie) spelling-out of the makeup of the audience theaters should have expected to get for Outcast.

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Louisiana Hussy (1959) Pressbook

Yes, the only reason I like this pressbook is the Cajun beauty poster art and tagline. How can anyone pass up on “born to take love and make trouble?” Sounds like a perfectly good trashy drive-in movie to me. You can catch it on YouTube if you have some time to kill.

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Louisiana Hussy Pressbook 1

SOS Submarine (1948) Pressbook

SOS Submarine, the American title for the Italian movie, Men on the Sea Floor (1941), had a surprisingly interesting pressbook created for it. While only four pages, plus a one-page supplement for double-billing with Harpoon, its cover is more sophisticated in design and execution than most foreign movies pressbooks. The American-dubbed version hit theaters in 1948.

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SOS Submarine Pressbook 1

The Sinister Urge (1960) Pressbook

An Edward D. Wood Jr. movie; need I say more? This pressbook is pretty nifty, though, for an exploitation movie with an atom-sized budget. The die-cut cover opens to reveal poster art and photos, but no synopsis and an emphasis on newspaper advertising.

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The Sinister Urge Pressbook 1

Heavy Traffic (1973) Pressbook

It’s not often you see pinball used as the construct for a world view, but Ralph Bakshi liked to push the animation envelope in the 1970s. Possibly his biggest success was Heavy Traffic (which followed Fritz the Cat), but my favorite was his Lord of the Rings adaptation.

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I’ll Get You for This (1951) Pressbook

Here's the British pressbook for I'll Get You for This. I was never a big George Raft fan, but you can tell by the poster art how they played off his onscreen persona as a tough guy with a nasty temper. Wikipedia says that Peter Lorre was supposed to appear in the movie but his role was played by someone else. That's a shame. I'm a big fan of Peter Lorre. I'll watch Peter Lorre in anything.

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The Strawberry Roan (1948) Pressbook

Gene Autry sets his mind to tame a wild horse after it throws a boy and paralyzes him. Autry sings inbetween the taming and the Western drama. This is Pat Buttram’s first movie, although he’s probably more remembered for the Green Acres sitcom with Eddie Albert and Eva Gabor.

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