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Pressbooks (Non-Horror)

Borderline (1950) Pressbook

It’s unusual for a noir film to toss in humor and a light touch along with the criminal goings-on, but Borderline does that. Not all that well either: with Raymond Burr as the heavy and Claire Trevor and Fred MacMurry as agents not realizing they are on the same side, this story never quite finds its footing. So Borderline may be the film’s title, but it could also mean the way it doesn’t quite decide what’s serious and what’s funny, leaving the viewer precariously watching along that borderline to figure it out.

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The Pearl of Death (1944) Pressbook

This, The Pearl of Death, pressbook comes courtesy of director Joe Dante (Trailers from Hell, Gremlins, The ‘Burbs, The Howling, and more). Interesting story: I received an email from Charlie Largent asking if I’d like a bunch of pressbooks from Mr. Dante. Me, I’m thinking I’m being punked or scammed, but it turned out to be true. We worked out the logistics and, well, here we are. I’m always happy to hear from anyone who likes what I post, but when it comes from people like Joe Dante and Charlie Largent, it makes it especially pleasant. And I could never turn down an offer of pressbooks. Never.

Rondo Hatton is especially effective as the Hoxton Creeper, looming large and menacing, and Evelyn Ankers is always wonderful: a solid entry in the series.

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Call Northside 777 (1948) Pressbook

The Wikipedia article for this movie states it was the first Hollywood feature film to be shot on location in Chicago. One of the main reasons I like watching old movies is the glimpse of town and city life, the buildings, the streets, the storefronts, the old cars; that glimpse of a lifetime ago is always fascinating. Call Northside 777 used the documentary-style crime drama approach and was based on a true story. With James Stewart playing the reporter, how could you go wrong?

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Gas House Kids in Hollywood (1947) Pressbook

Alfalfa (Carl Switzer) and Butch the bully (Tommy Bond) from Our Gang are all grown up (mostly) in Gas House Kids in Hollywood. This is the third and last movie in the franchise. They mix it up with a mad scientist and a haunted house and cute “goils.”

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The Guilty (1947) Pressbook

Monogram pulls down the noir shades with jumeuax identiques, in this crime whodunit based on a Cornell Woolrich story. (His book, Black Alibi, became The Leopard Man, directed by Jacques Tourneur.) For a budget movie, the pressbook is in color and well presented. I’m not sure the twin sundae idea is a good promotion, but crime and pretty dames times two sells seats anyway.

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Kiss Me Deadly (1955) Pressbook

Mickey Spillane wasn’t too happy with how Richard Aldrich’s movie version of his book turned out. Mike Hammer wasn’t nice at all, the dangerous and deadly something in the car trunk proved too hot to handle, and the downbeat storyline spiralling into worse makes Kiss Me Deadly quite an unnerving, unsavory, and brutal experience, permeated with existential fear. Perfect! You want film noir? This is the darkest you’ll come across. Ralph Meeker is brutal. The pressbook may play up the dames angle for all it’s worth, but the movie’s not about dames. It’s about death, violence, and more death. The deadly macguffin in the car trunk would be purloined by Repo Man (1984) with a less violent and fatal wind up.

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Decoy (1947) Pressbook

Ah, the good old days, when promotion contests were all about the beautiful dames in movies. Well, maybe not so good with all that objectification of women in the movies of the time. They were either angels or devils, and the men on screen always had trouble telling the difference. At least in film noir the women usually gave as good (or bad) as they got. Are women more dangerous? You be the judge. As film noir goes, this one may be too much for you to handle. Are you hardboiled enough to take it?

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Trapped (1949) Pressbook

Having just watched Murder is My Beat with Barbara Payton, I couldn’t resist posting this pressbook for Trapped, with her and Lloyd Bridges. As soon as I can find the Murder is My Beat pressbook I’ll post that one too. Film noir, like horror, requires a refined taste for classy and deadly dames, hardboiled stamina and worn-shoes detectives, and star-crossed victims. Horror, of course, abounds with star-crossed victims. Trapped helped her into the spotlight, followed by an ample contract after her performance in Kiss Tomorrow Goodbye. Sadly, her presence in Bride of the Gorilla didn’t boost her career, although her co-star, Raymond Burr, fared much better. A lot of bad relationships, drinking, and drugs trapped her into a downward spiral.

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Taxi Driver (1976) Pressbook

There are horror films and then there are horrors films. Taxi Driver is a horrors film. The horrors of a Travis Bickle, a walking wounded lifer, looking for meaning in all the meaningless places. Is he pushed or does he push himself to become a knight in shining armor, to channel his frustration against helplessness? Vigilantism was a cinematic peg hole for 1970s New York City. Between the crime, grime, and gaffiti, knights are hard to come by but often hoped for. Here’s the 20-page pressbook for the movie, with many pages devoted to newspaper poster ads. By the 1970s, most pressbooks focused on the newspapers to sell the movie with poster ads; when people actually read newspapers.

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King of the Forest Rangers (1946) Pressbook

Jack Mathis (Valley of the Cliffhangers) made a reprint of this pressbook available in the 1970s, when fandom was rediscovering the serial action format (especially with the more comic book and comic strip-sourced heroes on the silver screen). I would love to find the "circus" herald, mentioned on the Exploitation page. I'm not sure what denotes a circus herald, but the 5×17 inches size may be a clue. And not many movies would suggest a Special Timber or Logging District Stunt fo promotion, I'm sure.

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