Pressbooks (Horror, Sci Fi, Fantasy)
Tales From the Crypt (1972) Pressbook
From the Showmanship page 5: Lobby Lighting…"Do not overlook the fact that green and/or red filters over some of your theatre lights can give an extremely eerie atmosphere–a green spotlight for instance, focused on a poster in your foyer would be very effective."
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Black Sabbath (1963) Pressbook
Great pressbook for a great horror movie directed by Mario Bava. I still can't watch the third story, Drop of Water, alone, at night.
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The Thing With Two Heads (1972) Pressbook
"They transplanted a white bigot's head onto a soul brother's body! The doctor really blew it!" Say what you want about the movie, but this pressbook is awesome.
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The Boogens (1981) Pressbook
The Boogens pressbook is one large paper sheet, folded to create 16 pages, with each a little under 11×17 inches in size. It's more exciting than the movie, which drags on and on and on and…
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Schlock (1973) Pressbook
I have not seen this 1973 satire by John Landis. Not sure I want to. The television promo spots for Wilfred jogged my memory about it. Not sure I'd see Wilfred either. But the pressbook is impressive, so I just might catch Schlock.
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The Dunwich Horror (1970) Pressbook
If only the movie was as exciting as this pressbook layout. Good and alien evil battle in this story from H.P. Lovecraft, which is higly unusual because HPL ignored such dynamics in his other work. The Cthulhu Mythos is all about us against them and they're winning, with no cavalry on the way.
You won't see terms like "half-witted girl" used in mainstream movie poster art anymore, although its use here, with the lurid graphic, solidifies the presence of an unclean, deviant evil.
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Yog, Monster From Space (1970) Pressbook
As usual, the exploitation section is the most interesting part of this pressbook.
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Cat O’Nine Tails (1971) Pressbook
Don't miss the tie-ups on the exploitation page for barbershop, camera shop, and milk!
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Dr. Phibes Rises Again (1972) Pressbook
"Women's Lib Controversy Stunt — The character of Vulnavia…is an ideal example of female servitude as she plays background music to Dr. Phibes nasty machinations; pops grapes in his mouth and provides gorgeous feminine comfort in complete silence to the master criminal. Have pretty girls picket your theatre with signs stating "Dr. Phibes is a chauvinist male monster…""
–from the Exploitation section of the Dr. Phibes Rises Again pressbook.
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