Pressbooks (Horror, Sci Fi, Fantasy)
The Mad Monk Giveaway:
Genuine Rasputin Beard
While perusing the pressbook (more like a pad with stapled sheets) for 20th Century Fox's The Mad Monk and The Reptile double bill, my attention was, naturally, drawn to this wild promotional gimmick: a genuine (fake) Rasputin beard theater giveaway. You know you want it!
Don't you just love the "free to guys and gals alike!" tagline.
Movie Pressbook: The Skull (1965)
If only the movie, The Skull, were as exciting as this pressbook. The skull ring promotion is mouth-watering (okay, at least for me). And the tabloid herald, which I haven't seen, is printed in Day-Glo ink! I must find one! (You know the drill: Click each graphic to open in your browser, than click again to enlarge enough to read, then use your browser back button to return.)
Movie Pressbook: Battle Beyond the Sun (1959)
I want to see this movie. Not because of the scene photos, or the story synopsis, or the seat selling slants. I want to see this movie because this poster is awesome. It's pulpy goodness space opera with a Jetsons cartoony abandon. Cthulhu should look this good. The kicker is the astronaut being devoured in the background, then shift your gaze to the running astronaut in the foreground, looking back in horror. Wonderful.
Double Bill Pressbook:
Death Curse of Tartu and Sting of Death
This pressbook uses the calendar-style format. It's stapled at the top and you flip the pages up to view the Credits, Publicity, Advertising, and Exploitation sections. Maybe it's me, but I doubt Neil Sedaka's songs for Sting of Death "heighten shocking impact of underwater thriller." That jelly-fish headed man-suit looks suitably cheesy, though, so maybe I'm wrong. (Note: I left out some advertising ad mats).
Movie Pressbook: The Hypnotic Eye (1960)
This impressive 15" x 18" pressbook is packed with promotional material for a so-so movie. The "amazing audience participation" gimmick involved HYPNOMAGIC. I'll leave it to you to figure out if it was worth all the hoopla. But man, don't those hands look like Steve Ditko's Doctor Strange in action?
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Double Bill Pressbook:
The Crimson Cult and Horror House
This is a folder-styled pressbook, which, when opened, shows three pockets where the press sheets are held. Interestingly, this double bill promotes Frankie Avalon's Horror House over Boris Karloff and Christopher Lee in The Crimson Cult; an indication that American International wanted to appeal to a younger audience?