Movie Herald: Smalley’s Theater, Hensonville
I found this theater herald, for Smalley's in Hensonville, in an antique store in Windham, New York. Note the six digit phone number. It's an 8.5 x 11 inches sheet that when opened shows the Cry Wolf ad.
Pressbooks (Horror, Sci Fi, Fantasy)
Movie Herald: The Skull
The herald is printed on both sides of an 8.5" x 11" sheet. Folded in half, the "back cover" would have the theater's information printed on it. Open it up and you would see the full-page spread of "Dark Horror" shown here. Nice use of simple colors for the front cover.
Movie Pressbook: New Adventures of Tarzan
Here’s another terrific pressbook from Tony Rivers’ collection. He says “Just received the 4 page press book to the 1940 release of THE NEW ADVENTURES OF TARZAN starring Herman Brix. It’s for the movie version and not the serial which came out in 1935.”
Double Bill Movie Pressbook: Tomb of Torture
And Cave of the Living Dead
Euro-shock double bill from the 1960s. The promotion is done through the poster art in this no-frills 4-page pressbook.