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Pressbooks (Horror, Sci Fi, Fantasy)

Invisible Agent (1942) Pressbook Ad Mat Insert

Here's the ad mat insert to the Invisible Agent pressbook. These are the newspaper ads that would be used by the movie theater for promotion. The ads shown here would simply be cut out and sent to the newspaper, along with the theater's location and show times. Now, of course, you just open Fandango or another app on your phone. But seeing these ads in the newspaper was a lot more visually exciting, if not as convenient.

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A Night of Fright Double Bill Pressbook:
Did You Get Your Erotiphile Giveaway?

So, what's better than a double bill viewing of The Horrible Dr. Hitchcock and The Awful Dr. Orlof? Why, getting the Erotiphile novelty giveaway card, of course! Now that's a giveaway to hold on to. Quite cheeky I might add, too. 

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The Lost World of Sinbad
and War of the Zombies
Double Bill Pressbook

What more could you ask for in a double bill? Not only do you get some salty action with The Lost World of Sinbad, you get to witness the undead crossing swords with the living in Rome Against Rome (aka War of the Zombies)! Of course, it would be more exciting to see Sinbad fighting zombies, but you can't have everything.

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The Night the World Exploded (1957) Pressbook

The lower half of a double bill with The Giant Claw, The Night the World Exploded, once again, has a scientist, his Girl Friday, and the wonders of technology. So for the price of one movie ticket you got a lecture on antimatter and one on geothermal activity. Of course, these movies wouldn't be science fiction without some sort of monster. For The Giant Claw there's an astro-bird and for The Night the World Exploded you get little black rocks that grow in size until they blow up or, as the tagline reads, "Terror from above! Horror from below!"

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The Magic Sword (1962) Pressbook

Arguably Burt I. Gordon's best movie, The Magic Sword delivered an effective fantasy that certainly left an impression on me when I first saw it in the 1960s. Worth a crusade or two, the lobby standee, and that awesome giveaway flashlight sword, are two treasures I'd love to cast a spell on for my collection.

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The 27th Day (1957) Pressbook

A fairly involved script hides behind this science fiction movie that uses a barely dressed woman on its poster art. Love the tag line: "Mightiest shocker the screen ever had the cuts to make!" English bathing beauties and aliens always work for me. How about you?

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