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Azteca/Mexican Lobby Cards

Mexican Lobby Card: Tobor the Great (1954)

An odd Mexican lobby card, this one. Tobor El Magnifo originally was released through Republic, with the Republic seal and distro information printed on the card. You'll notice this card has the seal blacked out (bottom right), and the distro information blacked out (bottom center) and reassigned to Distribuidora Sotomayor. What's very interesting is that the changes were made and the card reprinted. Even the paper used, a nicely textured and less acidic paper stock, seems a more expensive choice than the usual cheaper pulpy kind. When I first received this card, I thought it was a knock-off, but now I'm thinking it's a re-issued printing (which happens a lot) for the new distributor's run of the movie.  But unlike other cards I've seen, this distributor actually spent more money to reprint the lobby with their information, rather than simply marker out the previous info by hand.

Tobor lobby card

Mexican Lobby Card: Godzilla vs. Megalon (1973)

I'm not sure if this was used as a lobby card, window card, or theater handout. The paper is glossy and thin and there's a space below the image to add theater information. Window cards have the space, but usually it's larger, positioned at the top, and the card's paper stock would be thick and rigid. However it was used, you can't beat robots and monsters doing a smackdown with Godzilla.

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Mexican Lobby Card: Superman Flies Again

Okay, so what if my buddy Steven and me pinned pillowcases to our backs and played George Reeves' Superman when we were kids? We didn't jump off of tall buildings, but we did bound around a lot on the porch steps. My mom drew the line when I embellished my pillowcase with the Superman insignia. Not even Lex Luthor was that mean. Then Adam West's Batman hit television and off I went again, but this time I had a plastic, store-bought, Caped Crusader cape. By then my buddy had moved away, but Batman was a loner anyway, so I did okay.

mexican lobby card Supmeran volar

Mexican Lobby Card: Invaders from Mars (1953)

Here's the Mexican lobby card for Invasores De Marte, one of the most frightening, for kids, of all the 1950s science fiction movies. Striking in its simplicity and the skillfully handled budget-art design, who can forget the images of people being swallowed by the sand accompanied by that unearthly sound, or those tall, gawky, fuzzy-clad aliens and their tentacled leader in the glass bowl? And you like ray guns? Well, that's a ray gun! Invaders from Mars is still a film–with its paranoia and mind-control themes even more relevant today–not to be missed.

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Mexican Lobby Card:
Devil Girl from Mars (1954)

Some very thoughtful movies came out of the 1950s science fiction cycle. Some of the others involved sexy alien women with dominatrix attitudes and big ray guns, lusting after earth men. Or, we went to them instead as Earthian astronauts, lusting after exotic alien women (oddly, all dressing the same way in tight fitting clothes) on distant planets. Take your pick, it was still fun.

devil girl from mars mexican lobby card

Mexican Lobby Card:
The Colossus of New York (1958)

An often overlooked science fiction movie, The Colossus of New York brings together themes we still struggle with, such as social responsibility, the misuse of great power for unethical reasons, and how much technology can influence a human being’s balance between rationality and irrationality, leading to dire consequences for others. 

Cerebro diabolico mexican lobby card