Paul McVay over at It Came From Hollywood dug deep to find these radio spots. Here’s what Paul had to say about them.
“Filmways had barely completed their purchase of American International before rushing out massive movie marathon packages to any exhibitor who would take them, and to their credit, it was a pretty smart idea. Attempting to recoup as much money as they could on their investment before they themselves went bankrupt.
“Filmways put together four black-film-oriented movie packages that appealed to every kind of theater and every time of day. Represented here are two of the four packages, Black Classic Unit 2 & Black Classic Unit 4. They include the “All-Day Motion Picture Marathon,” the All-Night Motion Picture Marathon, and the ultra groovy Dusk-To-Dawn Drive-In Movie Marathon. The movies included in the Black Classic Unit 2 package were Truck Turner (1974), Cooley High (1973), Bucktown (1975), and, for
some reason, Kung Fu Killers (1974). Each cut is tailored to that specific movie-going experience, be it all night at the Drive-in, all night at your local hardtop or if you weren’t encumbered by a job, all day long in your favorite local theater.
Black Classic Unit 4 included Friday Foster (1975), Slaughter (1972), Cornbread, Earl, and Me (1975), and Black Mamma, White Mamma (1973.) There are three 60-second cuts for each package for a total of six 60-second spots. All are highly polished with film audio drop-ins, sound effects, and some wonderful funky backing tracks. All six spots are different from each other. This was, perhaps, the last time radio advertising for film was this satisfying.”
Black Classic 2-All Day Motion Picture Marathon
Black Classic 2-All Nght Motion Picture Marathon
Black Classic 2-Dusk to Dawn DI Movie Marathon
Black Classic 4-All Day Motion Picture Marathon
Black Classic 4-All Night Motion Picture Marathon
Black Classic 4-Dusk to Dawn DI Motion Picture Marathon