You can see the Cinderella Campaign Book – A (pressbook) over here. This Campaign B part of the pressbook contains the amazing, and versatile, marketing tie-ins and promotions for the movie. Beginning with Mickey Mouse, Walt Disney saw the potential of revenue streams coming from the Disney characters. Starting with Snow White and the Seven Dwarfs, Disney’s movie merchandising simply exploded from that point on. Of course, toy tie-ins for his children’s fare did very well, while misfires like the toys for The Black Hole (1979), an ambitious if somewhat obtuse allegorical science fiction leaning on the darker side, scared the kids more than enthralled them. Disney’s best foray into the supernatural is the suspenseful The Watcher in the Woods (1980) with Bette Davis.
Comics Reader version: Download Cinderella Book B