The old cowboy movie pressbooks are usually chock full of promotion. Being a singing cowboy sure helps, too. Take that, Buzz Lightyear! I was very lucky to find this pressbook with some of the original newspaper printing mats. I'm not that familiar with these, but I'm guessing they would be used to make the metal plates used for typesetting the movie ad into the page or for theater heralds.
Comic reader version: Download Gene Autry Pressbook
See more movie pressbooks From Zombos' Closet.