You can see the effect television had on the 1960s movie industry in this 27 page, 11 x 17 inches, Warner Brothers pressbook for Two on a Guillotine. There’s a wealth of promotional material for the theater to sell this movie: a horror kit, “heady” television spot, Internation Brotherhood of Magicians (IBM) tie-ins, giveaway herald, fright insurance, and exploitation stunts galore.