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Central Press Association, 1935–Santa, fed up with all the Halloween holiday nonsense, sets up shop before October 31st, to tell eager young candy-gobblers, like brightly dressed Tim Burton, they should enjoy Santa's (s)elf-printed coloring books instead of sugary sweets. Santa's giant elf-handler and marketing muscle on the right (behind his chair), provides support to move the line along, even as little Tim desperately tugs on Santa's hand for anything sweet or chocolaty instead of crayons.