Thanks to Geraldo for identifying this crime movie as Second Face, 1954. I had searched IMDb for director Joy Rich, but came up empty. So I either need to polish my searching skills or IMDb needs to work on their search algorithm. But either way, this Mexican lobby card is illustrated beautifully. The elements, the colors, and the inset scene photo, as well as the choice of font style, blends into a big must-see-this-movie for theater patrons when they saw this lobby card in the theater's, well, lobby.
film – second face – 1954
Thank you for identifying this movie!